Who are your products for?
Everyone, from age three onwards. Every skin type. Every hair type. Every gender. Our products are designed to work for you, not the other way around. Fewer products, simpler routines and the freedom to use only what you need.
Where are your products made?
Our formulas are developed and made in France. Fewer miles, less carbon, and a deep level of natural beauty expertise.
We work with two specialists: one near Marseille in the south of France, and another near Lyon. We then source our bottles, pumps and tubes from specialist manufacturers across Europe, so every part of the product is traceable.
We work with two specialists: one near Marseille in the south of France, and another near Lyon. We then source our bottles, pumps and tubes from specialist manufacturers across Europe, so every part of the product is traceable.
What makes your formulas different?
We’d rather make the formula better than the ingredient list longer.
Fewer unnecessary ingredients means fewer chances for skin irritation, especially for sensitive skin. So we keep our ingredient lists short, using a high percentage of ingredients of natural origin alongside carefully selected biotech actives, and we test every product to make sure it does what it says. If we find a genuinely better way to make it, we’ll improve it — and tell you what changed.
Fewer unnecessary ingredients means fewer chances for skin irritation, especially for sensitive skin. So we keep our ingredient lists short, using a high percentage of ingredients of natural origin alongside carefully selected biotech actives, and we test every product to make sure it does what it says. If we find a genuinely better way to make it, we’ll improve it — and tell you what changed.
What ingredients do you avoid?
We choose ingredients for what they can do as well as their full lifecycle impact. And just like we’d never greenwash, we’d never use scare tactics about the ingredients we don’t use, in order to get you to buy. Here’s a simple list of what you won’t find in our products:
petrochemical ingredients (mineral waxes, pastes, oils) / PEGs and PPGs / alkylamines (MEA, DEA, TEA) / EDTAs / synthetic preservatives not approved by COSMOS (including parabens, phenoxyethanol, triclosan, chlorphenesin) / phthalates / phosphates / harsh synthetic surfactants (SLS, SLES, ALS) / synthetic antioxidants (BHA, BHT) / silicones / nanomaterials / synthetic fillers and colorants / animal-derived ingredients.
petrochemical ingredients (mineral waxes, pastes, oils) / PEGs and PPGs / alkylamines (MEA, DEA, TEA) / EDTAs / synthetic preservatives not approved by COSMOS (including parabens, phenoxyethanol, triclosan, chlorphenesin) / phthalates / phosphates / harsh synthetic surfactants (SLS, SLES, ALS) / synthetic antioxidants (BHA, BHT) / silicones / nanomaterials / synthetic fillers and colorants / animal-derived ingredients.
How natural are the formulas?
Every formula is designed with safety, performance and transparency in mind. All of them contain a minimum of 95% ingredients of natural origin — if you want to get technical, it’s measured according to ISO 16128. Some are also COSMOS Natural or Organic certified. But we’ll never tell you that natural always equals good and synthetic always equals bad. Where one of our formulas isn’t 100% natural, the remainder is there for a reason: to preserve the product, improve stability or help it perform properly.
Do your products really work?
It says a lot about our industry that this has become a common question.
We’ll answer with the evidence: every one of our products has been independently tested by laboratories and consumers before it gets to you. Any promise we make comes directly from those tests. We never inflate the truth. We never lean into the grey area. We just make products that do what they’re supposed to do. What will they think of next?
We’ll answer with the evidence: every one of our products has been independently tested by laboratories and consumers before it gets to you. Any promise we make comes directly from those tests. We never inflate the truth. We never lean into the grey area. We just make products that do what they’re supposed to do. What will they think of next?
Are they hypoallergenic?
We don’t call them hypoallergenic — and there’s a reason for that. Under EU guidance, ‘hypoallergenic’ is a specific claim with strict legal criteria: known allergens and allergen precursors must be avoided, and very low allergenic potential must be supported by robust evidence. That isn’t the claim we’ve chosen to make.
Instead, we develop our formulas with tolerance in mind, independently assess every product for safety, and test them on sensitive skin, with ophthalmological testing where relevant.
Instead, we develop our formulas with tolerance in mind, independently assess every product for safety, and test them on sensitive skin, with ophthalmological testing where relevant.
Are your products safe to use during pregnancy?
Our current formulas are designed to be safe during pregnancy and breastfeeding, but it’s always best to check with your doctor first.
If you have a known allergy, a specific concern or you’ve been advised to avoid certain ingredients, check the INCI list and speak to your healthcare team. They know your circumstances better than we do.
If you have a known allergy, a specific concern or you’ve been advised to avoid certain ingredients, check the INCI list and speak to your healthcare team. They know your circumstances better than we do.
Can I use this if I'm vegan?
Yes. Our products are vegan, even if we don’t have an official certification yet. That means no animal-derived ingredients, including honey, beeswax or lanolin. Simple answer, really.
Do you ever test on animals?
No, never. We do not test finished products on animals, or commission animal testing for cosmetic purposes. That’s been prohibited for cosmetics in the EU for years, and we wouldn’t choose to do it anyway.
What are you doing to be more sustainable?
We focus on what we can actually control. Our products are made in Europe using traceable ingredients and audited production sites. We use aluminium packaging wherever we can – including increasing amounts of recycled aluminium — and FSC-certified cardboard for shipping. Plastic is used only where it’s technically necessary.
We’re not going to tell you we’ve solved sustainability. We’re going to keep improving what we can, as much as we can.
We’re not going to tell you we’ve solved sustainability. We’re going to keep improving what we can, as much as we can.
Why do some products contain fragrance and others don't?
A face cream and a body wash don’t spend the same amount of time on your skin. Fragrance is all well and good, but it can increase skin sensitivity. That’s why our leave-on skincare contains no added fragrance, while our wash-off body and hair products use subtle natural fragrance at deliberately low levels. You get the experience while you’re using them, then they rinse away to make room for your own perfume.
Do your products have an expiry date?
Yes. Skincare isn’t supposed to last forever. Unopened, our products keep for three years. Once opened, use them within 12 months, as shown on the packaging. If the smell, colour or texture changes, retire it. If you’re not sure, send us the batch number and we’ll check it for you.
How should I store my products?
Room temperature. Lid on. Out of direct sunlight.
Keep products away from heat, moisture and freezing temperatures.
They’ll stay at their best for longer that way.
Keep products away from heat, moisture and freezing temperatures.
They’ll stay at their best for longer that way.