The Inside

What you'll find here: the strict ethos behind every one of our skincare, bodycare and haircare products.
What you won't find: a bunch of greenwashing that can't be backed up.

For. Every. Body.

They want you to believe that different genders need different products. For most everyday routines, that’s not the case. A face is a face and a body is a body, and any differences between them are small enough not to matter. So whoever you are, our products are designed for you.

One choice, made right

Choice in the beauty industry is deliberately overwhelming to get you to buy more products. Not here. We’ve made the essentials and we’ve made them really well, so you can simply take what you need. It’s impossible for cosmetic products to be entirely sustainable (no matter what they tell you) but as a brand we can reduce our own impact and make it easier for you to make good choices.

Bigger and better

Those tiny tubes and pots that only last a few weeks? They encourage massive over-consumption as we get used to buying more regularly, throwing more packaging away and creating more waste. Our products are big and designed to last. And the formulas inside are simple, natural and effective, which means you just don’t need a million other things cluttering up your shelf. Buy it once, enjoy it for ages – it cuts down on consumption, waste and expense. What’s not to like?

Made with natural ingredients, not lies

We’re done with phoney marketing promises. Our products won’t change your life. They won’t turn back time. They won’t make you smarter. They’ll just look after your face, hair and body with natural ingredients and minimal waste. And honestly? It’s not easy to create products that do all that in one. But it’s a commitment we made and we won’t give up.

Small and active

Ingredients lists are long. In most cases there’s simply no need for it. Rather than shouting about what we don’t use (no ingredients shaming, please), here’s a bit about what we do.

We choose our raw materials and suppliers very, very (very) carefully following an incredibly strict chart. We source local, whenever possible European ingredients made from renewable materials, and follow the Green Chemistry Principles. We choose multi-functional ingredients and genuinely innovative actives that help to keep our formulations simple, using them at just the right dose. And of course, most importantly, those highly considered ingredients are chosen because they actually work.

So here, there’s no list of 800 chemicals. Just 95-99.9% natural ingredients put together in the best way possible and rigorously tested to make sure they do what we promise. And if one day we find a way to improve? We’ll make a change and we’ll tell you about it.

STRICTLY NO BS. STRICTLY NO BS. STRICTLY NO BS. STRICTLY NO BS.

Experience matters

Everybody wants to tell you what’s best for you. But the only way you really know? Through your own experiences. Forget all that shouting and making bold claims. Live your own life, choose your own products and find out for yourself what makes you feel good. That’s the only way to do it.

CHECK OUT OUR PRODUCTS

They're for everyone. You, them, her, him, us - everyone. All skin types, all hair types, all people.