Data collected in connection with the use of the website are processed for the purposes and legal grounds described below:
a. Management of our relations with our customers and prospects
In order to manage our relations with our customers and prospects, we collect the relevant personal data for customer management (including the sale, delivery and return of Products and, if applicable, the creation of a personal account for the customer), billing management, marketing and sales analytics, and the management of the rights of access, rectification, opposition and other rights relating to the protection of personal data. We do not share any personal data for commercial purposes with third parties. We do not carry out profiling activities based on automated decisions.
Data: identity data (including age or age category, address/region, e-mail address, telephone number), correspondence, data relating to transactions (including Product orders and returns, data relating to means of payment, bank account information, invoices, remittances, deductions, oppositions and financial data), comments and client opinions, data relating to the exercise of rights relating to the processing of personal data (including, in certain cases, a copy of an identity document).
Legal basis (customer and billing management): such processing is necessary to take steps prior to entering into a contract or for the performance of a contract with you or your company.
Legal basis (marketing and sales analytics): such processing is necessary for our legitimate interests in improving our Products and website and making our Products known on the market.
Legal basis (management of rights relating to the protection of personal data): such processing is necessary to comply with legal obligations to which we are subject.
Data retention: Customer and billing management data is kept during the contractual relationship and ten years after its termination. Marketing data is kept for a period of three years from the end of the commercial relationship or the last contact with the prospects. Sales analytics data is kept for a period of 13 months. Data relating to the exercise of rights relating to the processing of personal data are kept for the time necessary to treat the request and possible proceedings related thereto, up to the expiry of related terms of limitation. In the event of communication of identity documents for the exercise of your rights, the data will be kept only for as long as necessary to identify you .
b. Handling your enquiries
We process the personal data you provide to us in the context of your requests and enquiries (Contact).
Data: identity data provided through the Contact access form, contents of enquiries and responses.
Legal basis: consent (your willingness to provide us with these data for processing to obtain a response to your enquiry). If your enquiry concerns a (potential) contract (to be) concluded with AANB, the processing of your data can be necessary to take steps prior to entering into a contract or for the performance of a contract with you or your company.
Data retention: enquiries and responses are kept for two years from the last contact or, for topics related to a contract with AANB, for a period of 10 years after the termination of the contractual relationship.
c. Management and protection of our website and related service improvement and optimization
We process personal data for purposes of the management of our website (including the identification and solving of technical problems, the improvement of its performance and the provision of enhanced functionality and personalization), for related service improvement and optimization and for the protection against cyber security threats and fraud.
Data: identity data (including e-mail address, contact data, navigation data (IP address, technical data on the equipment and browser, time stamp, pages visited, links consulted, city of connection, number of visits, date and time), analytics data on the usage of publications (eg newsletters viewed and files downloaded) and contact forms, as well as on the interaction with, and use of, the online services and Products.
Legal basis for non-technical (analytical) cookies: consent.
Legal basis for other purposes set out under this section 3 c) : such processing (including in relation to technical (strictly necessary and functional) cookies) is necessary for our legitimate interests to implement actions to ensure and monitor the correct functioning and security of our website and to fight fraud, as well as to improve and optimize our services.
Data retention: log data is stored for six months, data required for the production of audience and usage analytics for online services is stored for a maximum of thirteen months. For retention periods relating to cookies please refer to our cookie policy under section 8.
d. Accounting
In order to comply with our various legal obligations arising from the exercise of our commercial activities, we process the relevant personal data for the purpose of drawing up and monitoring our accounts.
Data: identity data, address, bank details, information on the nature of transactions carried out, payment of invoices, fees, taxes and duties.
Legal basis: such processing is necessary to comply with our legal obligations.
Data retention: ten years from the end of the financial year to which the relevant documents correspond. Beyond that, the data may be archived for ten years on a separate computer medium with authorized access.
e. Communication and event management
We collect and process personal data relevant to the management of our communication (newsletters, downloadable documents, press) and our events (registration, logistical organization, evaluation, statistics).
Data: identity data (including email address and/or other contact details), e-mail exchange in relation to follow-up of event organization (registration, information and information requests, feedback and post-event communication), statistics.
Legal basis: such processing is necessary for our legitimate interests in implementing communication actions to publicize our Products and services.
Legal basis: such processing, when the communication actions are consecutive to the voluntary transmission of your e-mail address with a view to receiving newsletters or downloading documents on our platform, is based on your consent (which may be withdrawn at any time).
Data retention: data for the sending of newsletters is kept as long as the data subject does not un-subscribe, data related to events is not kept beyond three years after the event has taken place.
f. Management of complaints and litigation
To the extent necessary, we process personal data relevant to the handling of complaints, disputes and (potential) litigation, including for purposes of obtaining legal advice.
Data: data necessary for the establishment, exercise or defence of legal claims and data relating to the exercise of rights relating to the processing of personal data (including, if necessary, a copy of an identity document).
Legal basis: such processing is necessary for purposes of legitimate interests pursued by AANB, in particular the correct management of disputes and litigation. Processing in the scope of the exercise of your rights relating to the protection of personal data is necessary to comply with legal obligations to which we are subject.
Data retention: personal data are kept for the time necessary to treat the complaint, dispute or litigation, up to the expiry of the terms of limitation applicable thereto.
